2018 Hot Products Predicting and Changing Behavior: The Reasoned Action Approach (Hardcover) by Fishbein Martin Ajzen Icek ByDpWTCe

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This book describes the reasoned action approach an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research discusses critical issues related to the reasoned action framework and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.