Ny stil Health Communication Research Measures (Paperback) by Kim Do Kyun Dearing James W. dOLYeWF0

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This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. While the focus is on quantitative measures the editors argue that these measures are centrally important to the study of health communication. The chapters emphasize constructs scales and up-to-date reports and evidence about key social science constructs and ways of measuring them whether your interest is in patient-provider dyadic communication uncertainty management self-efficacy disclosure social norms social support risk perception health care team performance message design and effects health and numerical literacy communication satisfaction social influence and persuasion stigma health campaigns reactance or other topics. Students researchers and policy-makers will find this book an accessible resource for planning and reviewing research studies and proposals.